26th November 2010
In the constant battle for customers coupled with a bad economy, is it any wonder that some of your competition is engaging in a price war? After all of your hard work, experience and service you offer, you are now forced to reduce your prices simply bec...
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26th November 2010
When many of us hear the word sales, we often cringe at the thought of an aggressive sales person hovering over us to make a purchase on an item that we aren't convinced brings tremendous value. No wonder as business owners, many of us are fearful of the...
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03rd August 2010
Did you ever wonder about the effectiveness of your advertising? How many times have you had to make a decision to place an ad only to ask, does advertising really work? Unfortunately, many small business owners miss the mark on advertising and then bel...
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03rd August 2010
According to the Small Business Administration, roughly 50% of all small businesses will fail within the first five years and those that make it, only a small percentage of them will achieve long term success. So in essence, your small business is doomed...
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30th July 2010
The creativity stage of business is the most exciting stage because this is the time where you realize your passion and develop your business concept. The main focus of this stage is client acquisition and delivering your products and services. Typical...
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28th July 2010
With email communications achieving an all time high these days, many business owners neglect to use a very effective and proven sales method. Picking up the phone and calling somebody! Reaching out to potential customers, prospects and partners by phon...
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21st July 2010
Hosting a teleclass series is one of the most effective ways to attract more customers, increase web traffic and build credibility with your target audience. When you provide valuable content to an audience who is in search of the topic you are teaching, ...
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20th July 2010
Successful team management can be the catalyst that propels your business to the next level and create a culture that is energetic, fun and productive. As leaders, we must be able to build a culture that unites our teams around the overall business objec...
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24th May 2010
In today's day and age, obtaining a customer's trust is one of the biggest acquisitions any business can hope to obtain but we often let our marketing fluff get in the way of making a true connection that leads to a purchase since most of our customers ar...
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24th May 2010
With the hundreds of people I work with, I seem to aways get asked the same question, "How do you get it all done?". As business owners, we have a tendency to take on many projects at once often leaving us stressed, overwhelmed and unhappy with our perfor...
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20th May 2010
Blogging is not a new term in marketing but to my surprise, still not embraced by every company out there even though it is one of the best ways to increase your chances of being found on the web. Having a website will not necessarily get you found onl...
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19th May 2010
Chances are you have heard of blogs and maybe have even read one, but did you know that there are over 100 million blogs on line today? Did you know that even more are starting each day? Blogs are one of the most effective marketing tools a business can...
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19th May 2010
As I walk out of my front door each day, I take a moment to scan the neighborhood. For the longest time, I only saw shades of grey and white as we wait for the snow to melt. On this particular day, when I scanned up and down the street, I noticed to see...
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07th April 2010
There is so much talk about list building these days, especially in the world of online marketing. Marketers teach about the importance of building your list and tell you how integral it is to your marketing, but don't show you the exact formula you need ...
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01st April 2010
One of the biggest mistakes many small business owners make is not putting the right systems in place to run their business and often feel overwhelmed by the chaos and the disorganization. As business owners, we are expected to manage our lives, our busin...
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